My book got featured at NoPlasticSleeves.com check it out! click here!
One of the most important things about being a commercial photographer is having a great Portfolio to show your clients. At this digital age, websites or ipad’s are great, but that doesn’t mean that that’s all you’ll need to showcase your work. A lot of situations, a potential client wants to see your work in print. That is why it’s always good to invest on getting a print portfolio. I am a big believer on showing great presentations, having that tangible thing always gives a great impression and something that would represent your work and your brand. In this post ill tackle a couple of things on how i made my portfolio.
In the commercial advertising photography world, when there’s a potential client or advertising agency that likes your work, normally the process is like this.
-You or your agent sets-up a meeting with them, could be an art buyer, art director, producers, marketing directors etc..
-You share your portfolio. If they like your work and feel it fits the project, or they keep you on their short list and will remember to call you when a new opportunity comes along.
-The waiting game.. This is the part where you will have to go to church more and pray and hope they call you.
-A project comes up that fits your style, the client calls for your book to show to their client or producers and compare it with other photographer’s books they are considering. They usually call in several other portfolios too and they choose who is best for the job.
-The bidding starts. You or your agent submit an estimate. This may include production budget, photographer’s fees based on day rate and usage, assistant fees, travel expenses, post-processing, etc
- If they like your pricing/estimate and they really like your work, that means you got the job!
As a lifestyle photographer i wanted to use a material that would relate to my images. For me, denim is more than just a piece of fabric, it inspires strong opinions. It is a personal expression, that’s why i picked denim. I added some leather detail to add some contrast, so as orange thread that fits my color scheme that matches my cards and promo mailers. My logo was hand pressed and the flight case was custom made with denim lining foam cut to fit my book. I did my whole printing and scoring on my book and also pressing the leather for the logo. Every time i get prints i usually deal with a local lab to take care of this, but this time i decided to do it myself, it wasn’t as easy as i thought , l learned a lot from calibration of colors, to picking the right paper, I also like the idea of having more control on the final output.
For this book i use a 11×17 paper made by ilford (gold fibre silk 310GSM), theres’s a lot of options out there but i think this is the best paper you can find in the market right now, I printed it on my Canon Pro 9000 Mark II. One thing i really recommend is to calibrate your monitors, what you see on your screen is not always right, trust me! i learned the hard way. I use a spyder4elite to get my accurate colors, and its also best to use ICC profiles of your paper when printing, you can usually get that from the manufactures site. I would like to thank some friends who heleped me out on getting it all together, Aileen from DenimBAR Kristine from PressHausLA and mark C. for the graphics work.
Jay-Z’s music has always been an inspiration to me, this documentary sums up how great of an artist he is, not just to himself but to his roots and to the community.
Since 2009 I have been actively volunteering and leading Help-Portrait events and its always something i look forward to do every holiday season. I still get emotional whenever I see families and it reminds me of the Help-Portrait event i did in 2010 in the Philippines, (you can see my blogpost on that here) This year we teamed up with the Childrens Hospital of Los Angeles (Gang and violence prevention division), Its such a humbling experience to be able to give back to the comminity again, lots of smiles from everyone that day, great to see old and new photographer friends. We were able to photographed and give prints to 70+ families.Thanks to all the volunteers and friends who helped out, see you guys again next year!
I finally got my letterpress cards today, lots of sweat and trial and errors were done to make this happen, from the logo design to the press, it was a long process since I had to get the paper myself because I was very specific on what material to use, from the thickness and the paint colors. With the help of good friends, I had first hand experience on how to do it, (shout-out to Evan and Kristine from PressHausLA for the press/edge paint and Mark C. for the logo design). I have a lot of appreciation for vintage machines and handmade stuff, lots of history behind it. What amazed me most is the simple mechanism and the craftsmanship. its sad to see there’s only a few people who are still doing this by hand. I’m glad i have really great friends who shared me their passion. I’m so happy with the results and cant wait to hand them all out.
My friend Xenia who is a Wedding Photographer based in Germany and i decided to do a workshop together here in LA collaborating lifestyle and wedding photography.
We’ve been talking about it already over a year ago when i was in Germany last year. We are so glad and excited that we are making this happen. check out Xenia’s work here.
It will be a two day workshop on Nov 17th and 18th at the ground floor café in Downtown LA. One part talking, one part shooting, we will be covering Shooting, Lighting, Workflow and sharing experiences also our mistakes and philosophy. It’s going to be a fun day, for inquries shoot me an email or xenia. Looking forward to see you guys!
The best things about being a photographer are the changes on how the way you look and see things, how you see light, your environment and the people around you. That’s why being a photographer isn’t just all shooting or the type of gear that you have. Its about “seeing” and having that “vision”, there will always be that constant digging of inspirations, whether its something new that you just experienced or through nostalgia. I am a strong believer about changing your environment, going to new places, getting lost, new music, meeting new people with different culture, or even just cruising on your bike on a sunny day and embracing that feeling of joy. Crafting your vision is something you cannot cheat, you have to put the time no matter which path you take. Its all about how passionate you are and how hard you work, like a mentor of mine said; the key to success in any field is, to a large extent, a matter of practicing the “10,000 hours rule”. God knows how many hours I’m away from that, but the most important thing of being a creative is the constantly pushing forward, exploring creativity and getting inspirations. That being said here’s a video titled “Portrait” its about two photographers inspiring people, Directed by Andy Newman. check it out!
A month ago i did an ad-campaign shoot for Alfred Music Publishing. They are a worldwide music educational publication company for students and teachers. Its the 2nd time i have worked with the company, this time it was a little different from the usual stuff that i shoot. They wanted to have a classroom setting with a teacher conducting the students, luckily one of the editors of alfred is a teacher of one of the local middle schools in Pasadena. photos will run on their annual spread and web campaign. Shoutouts to the guys of Alfred specially to Marina for giving me the opportunity.
Photographer- Bryan Alano
Creative Director- Marina Terteryan (Alfred)
Graphic Designer- Dana D’Elia and Stephanie Heim (Alfred)
Producer- Daniel Frohnen (Alfred)
Assistant- Somsy Vejsiri
The Set up.
I will be in Vancouver next month for a project and I’m also meeting up with a couple of advertising agencies, so i thought of printing new sets of promo card for this trip that i can leave behind after each meeting. I think it was about 30 layers of images to make this, the last one i had was just one image, cant wait how its going to turn out in print.
As a photographer it is essential to always create new work through test shoots. Most importantly, to continue learning different challenges and explore boundaries. Even the best photographers do test shoots! Modeling agencies often have models who are interested in expanding their portfolio, to include different types of shoot in their books. In this case, i tied up with Pinkerton Models LA which i had the pleasure to photograph Marina and Amanda. Who are by the way really fun, cool gals. During these types of shoots, i always collaborate with a creative team consisting of a stylist, hair and make-up artist, having this add so much production value to the final look of the image. If you want to see all the fun from the shoot scroll down to check out our behind the scenes video. Thanks to the crew Tami Shirey- Hair and Make-up, Audrey M.-Stylist, Jiselle-Assistant.
Behind The Scenes Video (Shoot for Pinkerton Models LA)
Photographer- Bryan Alano
Models- Marina, Amanda (Pinkerton Models LA)
Hair and Make-up- Tami Shirey
Style- Audrey Mijares
Assistant- Josephine Castro
Couple weeks ago i did a shoot for Bleu Model Management both models Adrienne and Brie were so much fun and really cool gals, we did some rollerskate sessions along the boardwalk at venice beach, luckily nobody got injured. lol thanks again for the crew who helped out!
Photographer- Bryan Alano
Models- Adrienne, Brie (Bleu Models LA)
Hair and Make-up- Jenna Marie
Style- Audrey Mijares
Assistant- Somsy Vejsiri
I had the opportunity to work with Q-Models Agency LA to do a summer lifestyle shoot at the boardwalk of Venice and Santa Monica Pier, Amanda, Laura and Susy were great, we had so much fun and laughter during the shoot, with the help of Hair and Make-up Artist: Jenna Marie, and Stylist: Isabel Andersen we were able to get some great sets. Check out the Behind the Scenes video below.
Behind the Scenes
I often get asked on how i handle my Workflow/back-up system so i thought of sharing how i do it. Keep in mind its always crucial to have two or three back-ups on every shoots, i always get so paranoid about this since i have a lot of bad experiences about external hard-drive crashing. So here it goes, before importing/saving images after a shoot i sort them out using this really cool app Photo-Mechanic made by Camera bits. i choose that app cause it makes my workflow more efficient, its fast and its easy to sort my tags, selects and rate my choices specially handling RAW files which is minimum 30mb per file when shooting with my Canon 5dmrkII (yes its crazy). You can use other apps like Adobe Bridge, Aperture, Lightroom, I’m not gonna go deeper on the apps. After doing all my selects i edit my images with CS5 Camera Raw/Photoshop and save them on a folder by date-year-(shoot) and separate it with a sub-folder into RAW, Selects, and Edits on that way it will be easier for me to go back on my archive and know which shoot is which.
On my Back-up/Storage i use ICYDOCK Raid enclosure running with 8-terabyte, each bay has 2tb 3.5 inch western digital 7200rpm Sata III HD, hooked on a Firewire 800 for faster transfers. i Raid the 4tb as my storage and the other 4tb as back-up which means its mirrored whatever i save on the 4tb HD it saves automatically on the other 4tb HD, on that way if one HD crashes ill always have the other HD to backed it up and i can just easily swapped HD’s if one of them dies. My whole portfolio edits and contracts/invoice are also saved on my Macbookpro running 16gb RAM with 500gb SSD(Single State Drive) HD and backed-up via Apple Time Machine to a Lacie External 1TB HD (if you want to know more about the laptop outdoor workstation i made a video last year just click Here!) and the last but not the least i use Dropbox/iCloud (Virtual Storage) as my Online back-up. Why i chose this set-up? i really like how the ICYDOCK looks and its size. it has a MAC feel with the stainless housing plus it has a fan that keeps the air cool inside and you also get best buck out of your money, there are a lot of choices for External Hardrives out there, Buslink, Lacie and G-tech/G-drive makes really good HD too but they are a little pricey. I use Dropbox/ICLoud as my online back-up cause its easier for me to sync via MAC system, in the event my place gets caught in a fire or my place gets robbed (knock on wood), i would still have my archive and i can also sleep well at night. lol Hope this helps, cheers!
Since we are hitting high temperatures and summer is just around the corner, I wanted to do a summer lifestyle shoot. With the help of some friends i put together a team of hair/mua, stylists, photo assistants, and shot on a memorial day weekend. It was a really fun day filled with a lot of laughter on set plus the weather was just perfect! here’s just a little preview of the shoot, ill be uploading more images in the galleries soon. shout out to Alan from sixhundredla.com for the wardrobe, you guys should check them out!, and thanks to the rest of the crew!
Behind the scenes..Key Grip- Somsy Vejsiri Digital Tech: Mark Changco Assistant 1: Maria Noble Assistant 2: Marvin Yan Assistant 3: Abigail Tasu Hair/Make-up Artists: Kelly Rodriguez, Stacy Reno, Ebony Maxie, Jenna Marie Stylists: Audrey Mijares, Marina Terteryan, Iya Sibala Models: Tamara, Cassie, Kat, Benjamin, Logan, Sulem, Austin, Abby, Daniel
Whenever i run into great indie bands in LA i always get inspired by their music and i try to find a chance to photograph the band, in this case i met the vocalist his name is Shakespeare, such a great guy, really true to his rasta roots, straight up from Jamaica moved to NYC now in LA rocking reggae music with his band The Lions, you guys should check them out.. https://www.facebook.com/TheLionsReggae
i had the chance to photograph EcoboardWorks crew @hermosa beach, CA. Owner co-founder Ryan was kind enough to let me capture some snapshots while he was shaping one of the longboards, Ecoboardworks is not just an ordinary surfboard maker they are one of the few in the whole world who uses eco friendly materials to make boards such as 100% recycled foams, non-toxic epoxy, bamboo sheets, etc.. the experience was just amazing…everyone was laid back and cool, good laughs great people…ill be visiting the guys next week again to photograph the glassing of paint on the boards…so stoked about it.
Couple weeks ago was my birthday, Audrey and some friends got together to surprise me with a birtday party. i have to say they got me really good, thanks to all family and freinds who showed up, you guys made my birthday extra special it was a blast. Here’s a video of all the fun we had.
I did a commissioned shoot for a longboard company based in El Segundo called Makilongboards.com. We had a lot of fun on set and the house in Venice beach + Board walk was dope!..Kat (Model) was awesome not only can she do funny faces, she can also act like a rock star!..thanks to Erik Maki (Owner) and Maria Noble.. check out behind the scenes video!
Photographer- Bryan Alano
Model- Kat (SLU Models Agency)
Hair and Make-up- Jenna Marie
Assistant- Maria Noble
2011 has been one heck of a ride, to be able to travel and do what you love is a priviledge. I am very grateful and blessed to have the opportunity. Thanks to all the people who i have crossed paths with, family, new and old friends thanks for believing in me.
When i was in Italy for a commision shoot, I met up with some local art performers in Milan, a group called Fattoria Vittadini . I’ve always wanted to photograph dancers, luckily schedules worked out and i had some free time after my shoot. This is one thing i always do, to shoot something for myself. I’m a strong believer of doing personal work. They took me to the place where they do rehersals, and i did a couple of shots but i wasnt really satisfied with the location and lighting so i asked them if it was possible to take it to the streets. Sure enough we were walking around the streets of Milan shooting without permits, no assistant, pretty much like doing a flashmob photo shoot.. i had a lot of fun working with the girls, they all were full of energy and had great passion at what they were doing. Mad respect to them for climbing up the tree.
I have a couple of meetings with art-buyers and ad-agencies in the next two months, and i decided to go with the digital portfolio this time. For me i think its much easier to update since i always have constant flow of new work on my book. Dont get me wrongk print book is still the best, even the digital world is catching up. Theres a lot of details and having that tangible print book makes it amazing..
Before you read this blog here’s a quick video explaining what Help-Portrait is all about.
Ever since i joined the movement Help-portrait in 2009 i was so moved by the whole concept of it, nobody would really expect what a simple photo can do and how it touches peoples life. From then on I’ve always wanted to bring help-portirat to my hometown Cagayan de Oro, Philippines. It was a bit challenging to organize an event when your on a different time zone, lots of sleepless nights, skype meetings, emails and long distance calls. At the end of the day it was all worth it. I tied up with a non-profit organization in the Philippines called Gawad-Kalinga and DSWD they’re both really amazing group of people who extend support to less fortunate families, and kids who are victims of abused. Going back to my home town and be able to give back to the people was such a humbling experience for me, it was a very memorable event since its the first time it was held in the Philippines. I still get teary eyed everytime i watch the video. Check out the overview video of the event.
We were able to Photograph, feed, give out prints and gift bags, slippers to over 700+ guest around 300 families… Without the help of really good friends and volunteers i wouldnt be able to pull this off, you guys know who you are! Thank you so much! (you guys are awesome!)
Help-Portrait CDO, Philippines, December 10, 2010